• Exam Code: MCE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
  • Certification Provider: Salesforce
  • Corresponding Certification:Salesforce Consultant
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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution
Topic 2: Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
Topic 3: Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
Topic 4: Content and Messaging15%- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
- Email design and deliverability
  • 1. Deliverability best practices
  • 2. Content types and templates
Topic 5: Data Management and Segmentation20%- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
Topic 6: Discovery and Requirements15%- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from the sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

  • A. Exclusion data extension
  • B. Publication list
  • C. Suppression list
  • D. Auto-suppression list
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

  • A. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
  • B. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
  • C. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
  • D. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank_you_customers.
How would they set up the Import Activity to know the name of the file?

  • A. Check the ' Use filename from Automation ' checkbox
  • B. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
  • C. Filename is automatically passed to Import Activity with File Drop Automations
  • D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?

  • A. Import from Salesforce Report in Automation Studio
  • B. Event Data from the Entry Event in Journey Builder
  • C. All Subscribers, since these are synchronized in real time
  • D. Synchronized Data Extensions with a filter
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

  • A. Existing users will create additional Contacts in Marketing Cloud.
  • B. Newly registered users will create additional Contacts in Marketing Cloud.
  • C. All mobile app users will create additional Contacts in Marketing Cloud.
  • D. User device data is unavailable in Contact Builder for up to 48 hours.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

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