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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Automation and Journey Orchestration | - Automation Studio
|
| Topic 2: Email Marketing and Content Creation | - Email Studio capabilities
|
| Topic 3: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 4: Data Management and Integration | - Integration concepts
|
| Topic 5: Tracking, Reporting, and Optimization | - Optimization practices
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single SMS sends using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2)
- A. A field of Locale type containing the locale code.
- B. A field of Phone type containing the mobile number.
- C. A field of Text type containing the country code plus mobile number.
- D. A field of Number type containing the mobile number.
Correct Answer: A,B 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?
- A. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
- B. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
- C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
- D. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
Correct Answer: D 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from the sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?
- A. Exclusion data extension
- B. Publication list
- C. Suppression list
- D. Auto-suppression list
Correct Answer: D 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?
- A. Do they need to support UTF-8 characters in their SMS?
- B. Do they need to support inbound messages in each country?
- C. Do they need to have independent reporting on SMS sends by country?
- D. Do they need to support different From Names by country?
Correct Answer: B 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Email Studio.
What should a consultant recommend for segmentation?
- A. Synchronized Data Extension
- B. Automation Studio
- C. Salesforce Report
- D. Salesforce Data Extension
Correct Answer: C 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
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