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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Automation and Journey Orchestration- Automation Studio
  • 1. Automation workflows
    • 2. Data extension automation processes
      - Journey Builder
      • 1. Decision splits and engagement steps
        • 2. Journey configuration and entry sources
          Topic 2: Email Marketing and Content Creation- Email Studio capabilities
          • 1. Content Builder assets and management
            • 2. Email design and content building
              - Personalization and dynamic content
              • 1. Dynamic content rules
                • 2. AMPscript basics
                  Topic 3: Marketing Cloud Core Concepts- Customer engagement fundamentals
                  • 1. Data model concepts (Contacts, Subscribers, Leads)
                    • 2. Marketing Cloud architecture overview
                      Topic 4: Data Management and Integration- Integration concepts
                      • 1. Salesforce CRM integration
                        • 2. API integrations
                          - Data Extensions and Contact Builder
                          • 1. Import and extract activities
                            • 2. Data modeling and relationships
                              Topic 5: Tracking, Reporting, and Optimization- Optimization practices
                              • 1. A/B testing concepts
                                • 2. Deliverability best practices
                                  - Analytics and reporting
                                  • 1. Email tracking metrics
                                    • 2. Campaign performance analysis

                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

                                      Northern Trail Outfitters has recently configured MobileConnect and wants to perform single SMS sends using data extensions that contain automatically refreshed segments.
                                      Which two fields would need to be added to enable these data extensions for sending? (Choose 2)

                                      • A. A field of Locale type containing the locale code.
                                      • B. A field of Phone type containing the mobile number.
                                      • C. A field of Text type containing the country code plus mobile number.
                                      • D. A field of Number type containing the mobile number.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A,B  🗳️

                                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?

                                      • A. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
                                      • B. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
                                      • C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
                                      • D. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                                      A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from the sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis.
                                      What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

                                      • A. Exclusion data extension
                                      • B. Publication list
                                      • C. Suppression list
                                      • D. Auto-suppression list
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
                                      What functionality would tie to additional long code implementation?

                                      • A. Do they need to support UTF-8 characters in their SMS?
                                      • B. Do they need to support inbound messages in each country?
                                      • C. Do they need to have independent reporting on SMS sends by country?
                                      • D. Do they need to support different From Names by country?
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Email Studio.
                                      What should a consultant recommend for segmentation?

                                      • A. Synchronized Data Extension
                                      • B. Automation Studio
                                      • C. Salesforce Report
                                      • D. Salesforce Data Extension
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

                                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

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