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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension and purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?

A) Create a Data Relationship in Email Studio to relate the two data extensions.
B) Configure activities within Automation Studio to update the purchase data.
C) Utilize Entry Data on a Decision Split within Journey Builder.
D) Use Data Designer in Contact Builder to relate the two data extensions.

2. Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted out. Which feature should they use?

A) Suppression List
B) Exclusion Script
C) Exclusion List
D) Auto-suppression List

3. Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete.
Their Journey works when orders are created, but they noticed it does not inject customers when their status is updated.
What could be causing this?

A) Orders are not being updated from not meeting criteria to meeting criteria
B) The associated Contact should be updated to be injected.
C) Orders should be set up to allow injection upon update in Connect Configuration
D) Synchronized Data Sources poll changes every 15 minutes at the quickest.

4. A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A) Get existing records updated with new Keys sourced from Sales Cloud instance.
B) Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
C) Purge the current records and carry on with new keys sourced from Sales Cloud.
D) Upload CSV with Migrated Subscriber Keys to All Subscribers.

5. A consultant notices that several triggered emails experience inconsistent delivery times during peak business hours. Marketing emails continue to send successfully. Investigation shows the triggered sends share the same infrastructure and priority as large promotional campaigns. Which recommendation is most appropriate?

A) Increase Journey Builder wait times.
B) Separate transactional messaging from promotional send infrastructure whenever possible.
C) Increase email size.
D) Schedule promotional campaigns later in the week.

Solutions: