• Exam Code: Media-Cloud-Consultant
  • Exam Name: Salesforce Media Cloud Consultant Exam
  • Certification Provider: Salesforce
  • Corresponding Certification:Salesforce Consultant
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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Audience and Campaign Management- Audience segmentation and activation
  • 1. Campaign lifecycle management
    • 2. Audience building and targeting strategies
      Media Cloud Architecture and Data Model- Core Media Cloud data objects
      • 1. Account, campaign, and asset data structure
        • 2. Data relationships and modeling best practices
          Media Industry Knowledge- Advertising and media ecosystem fundamentals
          • 1. Key media KPIs and measurement concepts
            • 2. Media business models and workflows
              Integration and Implementation- System integration patterns
              • 1. API-based integrations and data ingestion
                • 2. Security and governance considerations
                  Media Cloud Solutions and Features- Core product capabilities
                  • 1. Integration with Salesforce ecosystem
                    • 2. Sales and advertising workflow automation

                      Salesforce Media Cloud Consultant Sample Questions:

                      Amedia publisher is using advertisging sales management to manage their B2B ad sales business. During the creation of a media plan, a consultant wants to see analytical insight using the view insight button on the add and configure placements screen. Which system should the consultant use to achieve this?

                      • A. marketing cloud intelligence
                      • B. tabluea
                      • C. google ad manager
                      • D. custom ad server
                      Reveal Solution  Discussion  0

                      Correct Answer: A  🗳️

                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                      Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?

                      • A. flow builder
                      • B. industries order managment
                      • C. custom apex
                      • D. insdustries CPQ
                      Reveal Solution  Discussion  0

                      Correct Answer: B  🗳️

                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                      A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
                      Which element should a Consultant create within Salesforce to be able to enter these details?

                      • A. Auth. Provider
                      • B. Named Credentials
                      • C. Custom Metadata
                      • D. Connected App
                      Reveal Solution  Discussion  0

                      Correct Answer: B  🗳️

                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                      A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?

                      • A. marketing cloud intelligence
                      • B. sales cloud
                      • C. digital process automation
                      • D. industries order management
                      Reveal Solution  Discussion  0

                      Correct Answer: B,D  🗳️

                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                      Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?

                      • A. media content title
                      • B. ad quote line
                      • C. order
                      • D. quotes
                      Reveal Solution  Discussion  0

                      Correct Answer: B,D  🗳️

                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

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