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NEW QUESTION # 79
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Get existing records updated with new Keys sourced from Sales Cloud instance.
- B. Identify what key the customer wants and have the MC Contact model control it.
- C. Purge the current records and carry on with new keys sourced from Sales Cloud.
- D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
Answer: A,B
NEW QUESTION # 80
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. creating customer segments from multiple data extensions
- B. Building simple segmented campaigns without SQL queries
- C. Setting behavior-based goals
- D. Processing zipped and encrypted file containing subscriber data
- E. Designing decision logic via an intuitive user interface
Answer: B,D,E
NEW QUESTION # 81
Northern Trail Outfitters (NTO) wants to create a relevant audience from a dataextension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- B. Use SQL Query to filter the audience into a new data extension that is upserted every day
- C. Use a SQL Queryto filter the audience into a new data extension that is overwritten each day
- D. Use exclusion lists for the send - excluding those that already were sent the email
Answer: A
Explanation:
Explanation
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered.
References:https://help.salesforce.com/s/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 82
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? Choose 2 answers
- A. Match an AMPscript variable name to a Send Log field.
- B. Ensure the send log Is linked In an attribute group.
- C. Use the WriteToLogO AMPscript function In the content.
- D. Enable send logging to a data extension during send process.
Answer: A,D
NEW QUESTION # 83
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Salesforce Triggered Sends
- B. Batch file dropped to SFTP
- C. File import to data extension
- D. Smart Capture form on website
Answer: A
NEW QUESTION # 84
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Email
- B. Mobile Device ID
- C. CRM ID
- D. Loyalty Program Number
Answer: A,C
Explanation:
The consultant should recommend using either an email address or a CRM ID as the subscriber key for the cross-channel campaigns. Email addresses are a more reliable option, as they are unique and can be used to accurately identify a subscriber. CRM IDs are also a viable option, as they can be used to identify subscribers based on the data stored in the CRM. Reference: https://help.salesforce.com/articleView?id=mc_es_subscriber_key.htm&type=5
NEW QUESTION # 85
Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?
- A. HTML
- B. AMPScript
- C. CSS
- D. SQL
Answer: D
NEW QUESTION # 86
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Pass web conversion data back into Marketing Cloud for use in email reporting.
- B. Track web activity from a click on an email URL back to a specific email campaign.
- C. Match subscribers to web activity by passing Subscriber ID through email links.
- D. Recognize web traffic as originating from email instead of another channel.
- E. Use the web analytics platform to trigger behavioral remarketing emails.
Answer: B,C,D
NEW QUESTION # 87
UESTION NO:27
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Replace the currentdata extension with a new data extension configured with a Retention Period.
- B. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- C. Clear data from the current data extension completely, then reconfigure a Retention Periodvia Email Studio.
- D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Answer: A,D
Explanation:
Explanation
To utilize a Retention Policy for a data extension that stores web behavior data, two methods are possible. One is to delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder. This will allow the data extension to keep only the data from the previous twelve months and delete any older data automatically. The other method is to replace the current data extensionwith a new data extension configured with a Retention Period. This will create a new data extension with the same fields and settings as the old one, but with a Retention Period enabled. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_data_retention_policies.htm&type=5https://help.salesforc
NEW QUESTION # 88
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Email Marketing Manager
- C. Marketing Cloud Channel Manager
- D. Marketing Cloud Administrator
Answer: C,D
NEW QUESTION # 89
A customer indicates their point-of-sale systemcan be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers
- A. They may utilize an externalFTP site.
- B. The directory used by the file trigger should be inside the import directory.
- C. The directory cannot contain more than five file triggers.
- D. The directory Is unable to be used by another File Drop Automation.
Answer: A,D
Explanation:
Explanation
Two considerationsthat should be made when using a File Drop Automation are:
They may utilize an external FTP site. A File Drop Automation can be configured to use an external SFTP location as well as an Enhanced FTP location for file triggers.
The directory is unable to beused by another File Drop Automation. A File Drop Automation can only use one directory for file triggers, and that directory cannot be used by another File Drop Automation.
The directory used by the file trigger can be inside or outside the import directory, as long as it is not used by another File Drop Automation. The directory can contain more than five file triggers, but only one file trigger can start an automation at any given time. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
NEW QUESTION # 90
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
- A. Use RMM personalization strings to render the email reply body.
- B. Query the RMM data view for the reply body and reference it from a data extension.
- C. Check the Include Replies as Attachments'' box in the RMM settings.
- D. Use RMM dynamic content blocks to render the email reply body.
Answer: A
NEW QUESTION # 91
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied. - B. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
- C. API User checkbox is deselected, all available roles are assigned to user.
- D. API User checkbox is selected, no roles are assigned to user.
Answer: A
NEW QUESTION # 92
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Publication Lists
- B. Data Filters
- C. Query Activities
- D. Attribute Groups
Answer: B
NEW QUESTION # 93
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
- A. Journey Builder Transactional Send Journey.
- B. Automation with a Send SMS and Send Email activity in separate consecutive steps.
- C. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
- D. Journey Builder multi-step journey with an API entry event and a decision split.
Answer: A
NEW QUESTION # 94
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?
- A. Decimal
- B. Number
- C. Currency
- D. Float
Answer: A
NEW QUESTION # 95
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
- A. Advertising Studio
- B. Interaction Studio
- C. Audience Studio
- D. Social Studio
Answer: A
NEW QUESTION # 96
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