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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers

A) Criteria setting to segment contacts based on behavior using SQL.
B) Extracting data from an Audience data extension for analysis.
C) Goal setting to have the system listen to see if users met the goal.
D) A/B/N testing as part of the workflow to conduct timing and creative tests.
E) Updating or creating Salesforce CRM objects or records.

2. The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

A) Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
B) Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
C) Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
D) Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.

3. The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

A) Filter Activity
B) Automation Studio
C) Data Extract Activity
D) Playbooks

4. A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A) Select the update type Add Only
B) Ensure that the data extension contains a primary key
C) Select the update type Add and Update
D) Select the update type Overwrite

5. What are some best practices for improving email delivery? (Choose 2)

A) Walled Content
B) Don't buy email lists
C) Authenticate email to avoid bulk folder delivery
D) Make sure you are communicating in frequency subscriber expects.

Solutions: