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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A) Create separate folders and add permissions
B) Create a shared data extension
C) Create a new business unit
D) Update data extension object level permissions

2. Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

A) Time Between Send and Engagement
B) Email Performance by Device
C) Deliverability Complaint Rate
D) Email Sending Performance Report

3. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A) Managing the Enhanced SFTP
B) Setting up the Data Structure
C) Enabling Mobile Connect
D) Configuring Journey Builder

4. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) Flexibility to wait based on duration or a specific time.
B) The ability to send an email to a Salesforce audience.
C) Native execution of a Server-side JavaScript activity.
D) The option to convert a qualified Lead to a Contact.

5. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Text
B) Boolean
C) Number
D) Decimal

Solutions: