• Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Certification Provider: Salesforce
  • Corresponding Certification:Salesforce Certification
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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign Design, Flow Orchestration & Content30%- Activation templates, landing pages and multi-channel design
- Flow design, orchestration, triggers and messaging
- Personalization with Handlebars and dynamic content
Topic 2: Analytics & Performance Insights8%- Standard dashboards and reporting selection
- Marketing data visualization and performance insights
Topic 3: Consent13%- Consent banner configuration and collection methods
- Consent data objects and records management
- Consent management concepts and regulatory compliance
Topic 4: Platform Setup & Governance13%- Domain authentication (DKIM, SPF) and IP configuration
- Business Units, governance model, roles and permissions
- Marketing Cloud Next environment provisioning and Data 360 setup
Topic 5: Data Modeling, Identity Resolution & Segmentation25%- Data 360 Data Model Objects (DMO) and data relationships
- Data ingestion, segmentation and audience activation
- Identity Resolution and unified customer profiles
Topic 6: Agentforce & AI Innovation11%- Predictive AI capabilities and use cases
- Marketing Agents for campaign and audience automation
- Conversational messaging with Agentforce

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