• Exam Code: C_C4HMC92
  • Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
  • Certification Provider: SAP
  • Corresponding Certification:SAP Certified Technology Associate
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SAP Marketing Cloud Implementation Certification Exam Details:

Duration180 mins
Passing ScoreC_C4HMC92 - 64%
Exam NameSAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
Number of Questions80
Exam Price$550 (USD)
Schedule ExamSAP Training
LevelAssociate
Exam CodeC_C4HMC92
Reference BooksC4H260
Bus.Admin.Tasks&Data Import
Integr.&Analyz.Google AdWords
Integration Guide
Onboarding Guide
Extensibility Guide
Help Analytics
Help Marketing and Performance
Help Commerce Marketing
Leads and Accounts
Help Leads&Account Based Mark.
Sample QuestionsSAP Marketing Cloud Implementation Certification Sample Questions

Reference: https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/

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SAP C_C4HMC92 Exam Syllabus Topics:

SectionWeightObjectives
Campaign Management12% - 18%- Campaign Design
  • 1. Campaign monitoring and optimization
  • 2. Campaign planning and execution
  • 3. Marketing automation
Segmentation and Target Groups12% - 18%- Segmentation Modeling
  • 1. Profile and behavioral segmentation
  • 2. Segmentation attributes and filters
  • 3. Target group creation
Customer Data Management8% - 12%- Customer Profiles
  • 1. Interaction data management
  • 2. Contact and account data management
  • 3. Golden customer record concepts
Commerce and Customer Journey Integration< 8%- Customer Journey
  • 1. Cross-channel marketing processes
  • 2. Customer journey orchestration
Lead Management and Account-Based Marketing12% - 18%- Account-Based Marketing
  • 1. Target account identification
  • 2. Account engagement strategies
- Lead Management
  • 1. Lead scoring and qualification
  • 2. Lead nurturing processes
  • 3. Lead lifecycle management
Administration and Configuration8% - 12%- System Administration
  • 1. Monitoring and troubleshooting
  • 2. User and authorization management
  • 3. System settings and configuration
Email Marketing8% - 12%- Email Campaigns
  • 1. Email execution and tracking
  • 2. Email content creation
  • 3. Email performance analysis
Marketing Analytics and Reporting8% - 12%- Analytics
  • 1. Reporting and dashboards
  • 2. Marketing performance analysis
  • 3. KPI monitoring
Integration and Data Upload8% - 12%- Integration Scenarios
  • 1. Data replication and synchronization
  • 2. Data imports and uploads
  • 3. SAP Marketing Cloud integrations

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