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Google Display Exam Practice Test Sample Questions:

1. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-click bidding
B) Cost-per-month bidding
C) Cost-per-thousand bidding
D) Cost-per-acquisition bidding

2. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her ad is not a promoted video so it will always say "1" in this metric.
B) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C) The metric of "1" actually means she was the only person with that keyword.
D) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.

3. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad will need to create a separate campaign for each language.
B) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
C) Brad will need to create a separate campaign for each language and target the best location for the ad.
D) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.

4. Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

A) Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
B) Gareth can use the Display Ad Builder and use a template with the video ad format.
C) Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
D) Service advertisements are not allowed in the Google Content Network.

5. Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?

A) 14-21 days
B) 10-15 days
C) 5-6 days
D) 28-31 days

Solutions: