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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A) Credits one touchpoint according to a specific rule.
B) Are cookie based model that is more effective in measuring your marketing campaigns.
C) You select where along the path you want to assign credit for the conversion.
D) Use algorithms to determine credit for each touchpoint in the user flow.

2. You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

A) You need to cancel current ad set and launch a new ad set with the fix.
B) You can go into the ad-set and just change the audience.
C) You need to build a new ad-set with the different audience.

3. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use offline events from the website, and cross-reference data to measure Facebook's impact.
B) Use website conversion tracking to see how many people purchases at the store.
C) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
D) Use offline events to understand purchases at the retail stores and orders made from the phone.

4. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A) Reach objective
B) Brand Awareness Objective
C) Video Completion Objective
D) Video Views Objective
E) Video Engagement

5. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

A) You ad campaigns need to be making at least 50 conversions per week.
B) You need to have Facebook pixel implemented
C) A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
D) You ad campaigns need to be making at least 50 conversions per month.
E) An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

Solutions: