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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:

SectionWeightObjectives
Recommendations and Decisioning12%- Personalization Logic
  • 1. Machine Learning Recommendations
  • 2. Recipes
  • 3. Real-Time Decisioning
Interaction Studio Fundamentals12%- Platform Overview
  • 1. Use Cases and Business Value
  • 2. Real-Time Personalization Concepts
  • 3. Core Architecture
Campaigns and Experiences22%- Mobile Experiences
  • 1. Mobile Engagement
  • 2. Push Notifications
  • 3. In-App Campaigns
- Web Personalization
  • 1. Campaign Configuration
  • 2. Templates and Content Zones
  • 3. A/B Testing
Integrations11%- Salesforce Ecosystem Integration
  • 1. CRM Connectivity
  • 2. Data Cloud Integration
  • 3. Marketing Cloud Integration
Data Management and Identity18%- Identity Resolution
  • 1. Anonymous and Known Users
  • 2. Data Mapping
  • 3. User Profiles
- Customer Data Collection
  • 1. Web SDK
  • 2. Catalog Data
  • 3. Mobile SDK
Reporting and Optimization10%- Performance Analysis
  • 1. Engagement Metrics
  • 2. Optimization Best Practices
  • 3. Campaign Reporting
Segmentation and Targeting15%- Audience Management
  • 1. Behavioral Targeting
  • 2. Segment Analytics
  • 3. Segment Creation

Salesforce Interaction Studio Accredited Professional Sample Questions:

Question 1

Which data feed integrates external system data into a user's profile levargaing identity attributes?

A. Catalog Feed
B. Interaction feed
C. User Feed
D. Identity feed


Question 2

What would a marketer include if they want to ensure they display recommendations from more than one category?

A. Exclusion
B. Variation
C. Ingredient
D. Booster


Question 3

How many total global goals and filters can you define for your dataset in IS?

A. 64 total for both filters and goals
B. 25 filers and 25 goals
C. Unlimited
D. 300 total between filters and goals


Question 4

A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A. Location-based segment
B. A/B test segment
C. Third party segment
D. Control group segment


Question 5

What are IS machine learning powered algorithms called?

A. Einstein Decisions
B. Machine Learning Tools
C. Einstein Recipe
D. Data Science Workbends


Solutions:

Question 1
Answer: C
Question 2
Answer: B
Question 3
Answer: A
Question 4
Answer: D
Question 5
Answer: C

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