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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

A) Words or phrases used may trigger spam filters.
B) Each content area specified in a dynamic content rule exists.
C) Personalization strings map to attributes or data extension fields
D) Correct syntax is used on any AMPScript in the email's code.
E) Grammar and spelling in the email text is correct.

2. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

A) Select 'Identity Verification'
B) Deselect 'Enable Username and Password for Web Services'
C) Select 'Enable Audit Trail Data Collection'
D) Deselect 'Exclude API Users From Password Expiration'

3. A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

A) Search for the individual user, select their name and click Edit Business Units.
B) Give permissions to users at top-level account to assign their own business units.
C) Re-import the users to update their assigned business units
D) Search for the individual user, select their name, and click Manage Business Units.

4. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Set inactive date to be automatically cleared after one year, but is recoverable
B) Configure the business unit data retention setting to 12 months
C) Apply a row-based retention to each data extension as it is created, set to 12 months
D) Configure the Enterprise-wide default retention to one year

5. A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A) Many -to -Many Relationship
B) One -to -Many Relationship
C) Many -to -One Relationship
D) One -to -One Relationship

Solutions: