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Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Verify organization and business management settings
• Manage keywords for images for an organization
• Configure the privacy banner
• Create templates
• Configure Campaign & Materials Approval Workflow
• Configure data protection tools
• Configure event settings
• Configure Marketing Business Units
• Configure settings for landing pages
• Define default matching strategies
• Configure Customer Insights synchronization
• Configure quota limits

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Combine segments using union, exclude, or intersect logic
• Determine segment type
• Configure dynamic segments using Designer, Flow, or Query
• Create and manage segments
• Create market segments

Create and manage subscription centers and lists

• Create a segment based on a subscription list
• Determine usage scenarios for subscription lists
• Create and manage Subscription Center
• Create a subscription list
• Add a subscription list or lists to a form

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Determine form requirements and limitations
• Create a marketing form using a template
• Create new fields to add to marketing forms
• Enable prefilling for forms
• Determine which marketing form type to use
• Embed a form on an external website

Create and manage marketing pages

• Customize a marketing page
• Create and use dynamic test links
• Preview and validate marketing pages
• Add form blocks to marketing pages
• Publish a marketing page
• Create a marketing page using a template
• Configure Personalized Landing Pages
• Implement dedicated marketing page blocks
• Determine which marketing page type to use

4. Manage leads (10-15%)

Create and manage leads

• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads and lead segments through parent contacts/accounts
• Create and manage leads through social content
• Create leads manually or automatically

Create and assess sales readiness

• Create compound conditions
• Set up condition models
• Create explicit and implicit scoring conditions
• Configure thresholds
• Create and manage Lead Scoring Models

5. Create and manage marketing emails (10-15%)

Create email messages

• Create an email message
• Add dynamic content to email messages
• Send messages through send now
• Create A/B Emails
• Integrate marketing pages with marketing emails
• Define mandatory fields

Publish and manage email messages

• Validate and publish messages
• Edit Go live emails
• Preview and test dynamic messages

6. Manage customer journeys (15-20%)

Create customer journeys

• Determine template types
• Implement activity and launch workflow options
• Implement content types
• Implement targets
• Set up a customer journey
• Implement flow control for customer journeys

Publish and manage customer journeys

• Validate and publish a customer journey
• Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

• Set up agendas, including internal and external tracks
• Manage speakers, registration, waitlists, and attendees
• Create an event team
• Manage Event Forms
• Manage vendors, logistics, and accommodations

Create and manage webinars

• Determine webinar types
• Configure webinar options

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Publish surveys for customer journeys
• Identify survey question types
• Preview and test surveys
• Configure response routing
• Implement workflow conditional logic for survey actions
• Determine respondent types

Manage Customer Insights

• Analyze contact insights
• Analyze lead scoring model insights
• Analyze website insights
• Analyze marketing page insights
• Analyze segment insights
• Analyze contacts' responses in Excel
• Analyze marketing form insights
• Analyze lead insights
• Analyze customer journey insights
• Analyze email insights
• Analyze redirect URL insights
• Determine report types
• Gather and summarize survey results

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam

Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.

As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing

Multiple functions to help the client learn efficiently

Our product boosts multiple functions and they can help the clients better learn our study materials and prepare for the test. Our MB-220 learning prep boosts the self-learning, self-evaluation, statistics report, timing and test stimulation functions and each function plays their own roles to help the clients learn comprehensively. The self-learning and self-evaluation functions of our MB-220 guide materials help the clients check the results of their learning of the study materials. The statistics report function helps the learners find the weak links and improve them accordingly. The timing function of our MB-220 training quiz helps the learners to adjust their speed to answer the questions and keep alert and our study materials have set the timer. The function to stimulate the exam helps the learners be adjusted to the atmosphere, pace and environment of the real MB-220 exam. So our product can help you learn the study materials and prepare for the test in many ways.

Microsoft MB-220 Exam Syllabus Topics: