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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which filters ensure that only relevant customer actions are included in a report?
(Select two.)
Response:

A) Profile Segment Filters
B) Event Trigger Filters
C) API Query Filters
D) Metric Filters

2. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Conversion Time
B) Custom Time
C) Session
D) Person

3. Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:

A) Enable metric filters based on "Order Value."
B) Use a calculated metric to count unique orders.
C) Update the segment timeframe to the last 90 days.
D) Adjust the purchase event filter to include only "Order Completed" events.

4. What is the primary benefit of organizing projects in logical folders in Adobe CJA?
Response:

A) Increases campaign execution speed
B) Reduces data storage costs
C) Improves report sharing efficiency
D) Enhances customer data segmentation

5. Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:

A) Metric Builder
B) Data View Filter
C) Custom Event Tracker
D) Calculated Metric

Solutions: